By analyzing your site with an SEO tool, you gain a clear understanding of what needs to be done to improve your ranking on Google. Many tools are out there, and they help you with different elements of the SEO audit at different levels of expertise. Neglecting SEO audits result in missed opportunities, declining traffic, and loss of potential customers.
Proven Marketing Strategies
- In 2023, mobile devices generated over half of all global website traffic.
- Here, we highlight pages that have zero internal links pointing to them.
- To do this, start by heading to Site Audit, click on + New project, and allow Ahrefs to authorize your account.
- From disavowing harmful backlinks to refining content strategies, these insights offer a roadmap to recovery.
- Auditing image optimization involves analyzing images for user experience and search engine performance.
Every indexable page on your site should have a title tag, meta description, and H1 tag. These basic on-page elements help Google understand your content and help you to win more clicks from your rankings. By finding and fixing those issues, you can often boost your rankings and get more organic traffic.
For example, it’s suggesting that we rewrite our list of the best keyword tools because it used to rank in the top three for its target keyword but now doesn’t even rank in the top 100. You can also double-check your organic search performance in Google Search Console. This is important to do because Ahrefs organic traffic numbers are estimations. Make sure your site uses HTTPS, which encrypts data and protects user information. If your site is still running on HTTP, install an SSL certificate and update all internal links accordingly.
Next, consider what type of content could be valuable for others to link to. Typical examples include case studies, statistics, and original research. You can use this information to create more content focused on easy-to-grow plants and drive more traffic to your site.
How to Do a Website Audit in 5 Steps (+ Checklist)
The client was very relieved to see the green “tick” and “no issues detected” under the Manual Actions report of their Search Console account once again. When you are hit by a penalty, don’t just fix the surface-level things after a penalty. Dig into user behavior, make the content user-friendly and prioritize the user engagement. But nowadays, if a domain has a deeply entrenched penalty, starting fresh might actually save time and effort in the long run. The first thing I did was dive into a thorough content audit.
After completing your website audit, you’ll likely have a long list of potential fixes. A content audit will uncover pages you need to update if you want to boost their traffic. To improve your LCP, compress bulky resources like hero images or animations.
GrowthBar: best for blog post audits
So in my opinion, even the most basic of housekeeping issues should be addressed. Using the Crawl Stats report in Google Search Console can give you insight into how your site is being crawled and any issues that may have been flagged by the Googlebot. For larger sites with millions of pages or sites that are often updated, crawl budget can be an issue.
You can use it to find out whether your page isn’t appearing or isn’t appearing properly in Google search results. As you can see above, it gives you a score based on your site issues. You’ll find a list of issues (along with the scoring) in the following topics. If you SEO Anomaly want to crawl unlimited URLs, you should go with their premium plan which costs you 150 Euros per year. As you can see above, it lists down all the issues that occurred within your site by sorting them out from high priority to medium to low priority. In case you want to guide on claiming Semrush free trial, check this guide.
Website crawlers mimic the way Google might crawl your website following the sitemap.xml or by crawling from link to find and analyze each page on your website. Since SEO is an ongoing process, it’s important to establish yourself and track your progress (which many tools do via SEO scores). With an audit, you set yourself up for success by creating check-ins and active processes that help you improve.